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Saturday, 12 February 2022

THE IMPORTANCE OF BUSINESS CARDS IN TODAY’S DIGITAL WORLD



Business cards were basically the only way to convey business information with another person before the introduction of digital resources. There are a plethora of digital alternatives available today for sharing business information and staying connected with persons and businesses. With the introduction of smartphones, sharing information at the point of contact became fast, eliminating the need to carry and exchange cards. There's no denying that digital technologies like content management systems, marketing automation software, email marketing platforms, and social media make staying organized and connected easier. As these digital tools become more common in the business sector, it begs the question: are business cards still useful for staying connected?

While social media platforms have made networking a lot easier, a well-designed business card may still be a useful tool for person-to-person marketing and networking. The physical engagement of exchanging business cards offers substantial value when building a connection with another person. A wide range of current design features that capture the eye have resulted from vast breakthroughs in printing technology. A business card's texture, style, weight, and overall aesthetics can communicate a company's brand message without saying anything. In this post, we'll look at why business cards are still important, despite the fact that the corporate world is becoming increasingly digital.

REAL CONNECTION AT POINT OF CONTACT

A business card is the initial physical representation of your company and is still considered conventional in business networking. Business cards are still more potent and professional than transmitting information via smartphones. According to Kristopher Jones, CEO of LSEO.com, sending an email is not overly informal, but bringing business cards to a face-to-face encounter is significantly more professional.

Emails can end up in spam folders, forgotten, or accidentally deleted. Business cards are tangible and tactile, as they are left in a new contact's hands, handbag, pocket, or wallet. Business cards are still the quickest and most effective way to transmit information, and they're accepted in practically every business context, so there's little risk of appearing unprofessional.

STAY CONNECTED & DIGITIZE

The days of the Rolodex are long gone; maintaining business cards in a physical filing system is wasteful and inconvenient. Because of technological improvements, it is becoming more customary to digitize the contact information on a business card. Contact management systems (CMS) make it simple to arrange your contacts and attach notes on relevant information for each one, such as how you met, vital data about their business, and plans for future follow-up.

Marketing automation software makes storing contacts, sending email campaigns, and tracking data much easier. These online tools can help you create a great online follow-up, which is a must in today's business world. While exchanging business cards is no longer sufficient for maintaining contact, an email follow-up or a social media follow-up has become a modern requirement. "Today, you need to interact through LinkedIn, have your own website with an online portfolio, and, of course, follow each other on social media," says Solomon Thimothy, CEO of OneIMS (Forbes). When their first impression is a beautifully designed business card that offers an evocative story without a protracted vocal narrative, it's probably a lot easier to drive new connections to online resources.

STYLE & BRAND

A business card is a quick and easy way to communicate a company's identity and style, allowing you to deliver your message right away. Unique design elements and cutting-edge printing processes attract attention and encourage recipients to read the message, resulting in a card that is worth keeping. Basic business cards are clearly a thing of the past; to complement digital platforms, amazing cards with distinct style features, paperweight, well-thought-out content, and various finishes are required. We've put up a list of crucial pointers and modern style features to consider while developing business cards:

1. Don't forget about the backside of your business card: don't leave it blank! Include extra branding components, such as a full-color logo, a phrase, or a mark, in this area. Some industries used to add lengthy comments on the reverse of the card, but advances in digital sharing have rendered this practice obsolete. Make use of this space to demonstrate who you are as a company and to make a statement.

2. Tell your brand's story: consistent branding ensures that a person receives the same message every time they interact with it. Make the most of your first impression with a business card. Make sure the message, tone, and style all match and stand out. An eye-catching design or graphic is enough to attract the recipient to your online presence – make sure the message, tone, and style all match and stand out.

3. The thickness of the paper is important since it indicates quality and confidence. A thick cardstock may say a lot about who you are as a person and what your company stands for. The appearance of a thinner paperweight is generally inferior, giving the impression of low quality and carelessness. While a lighter paper weight does not necessarily elicit a negative response, it is more likely to be overlooked.

4. Texture and embellishment: Adding texture to your business card's overall design and tactile experience is a terrific way to add interest to the card's overall design and tactile experience. Spot UV and embossing are two print processes that can give depth and intrigue to a card, causing people to take notice once they feel the texture.

5. Business cards can now be printed on a variety of media, including matte, silk, deckle, and eggshell. Coatings can increase the card's weight and overall textural quality.

Even as we grow technologically, business cards remain a crucial component of corporate collateral. Business cards are the first step in introducing your brand to a new contact as a first impression. Business cards are physical artifacts that have more weight than an email or a smartphone contact share. Various design features ensure that your business card stands out and directs recipients to your website. Contact Ocreative via email or phone if you require assistance with business card design and development. For our clients, we continue to develop unique, high-quality business cards that provide a powerful message in a distinctive manner.

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