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Saturday, 12 February 2022

IT'S TIME TO RETURN TO THE BASICS WHEN MARKETING BUDGETS ARE LIMITED.



True, we're a marketing firm, and we'll tell you that marketing is critical all of the time. While this is undoubtedly true, certain types of marketing become more important during market transitions. It's not a question of whether or not you should market; it's a question of how you should market to get the most bang for your buck. To get the most out of your marketing efforts, examine what you're already doing and how you might improve it to satisfy new standards and regulations while maximizing your return on investment.

BUT MY MARKETING WAS WORKING JUST FINE BEFORE

Businesses must sometimes wait for a substantial shift in the market to truly assess what is working and what isn't. During periods of economic stability, firms are prone to become complacent. After all, why fix something that isn't broken? The problem is that a lot of customer traffic is based on their capacity to freely purchase. Consumers are less inclined to open their wallets when external forces limit their ability to purchase (e.g., a pandemic or a recession). They begin comparing competitors and looking for the best deal possible.

If your marketing efforts are obsolete or aren't updated on a regular basis to meet consumer wants and trends, it can have a significant influence on your ability to attract new and existing customers.

WHERE DO I EXACTLY BEGIN?

Your website serves as a virtual brochure. It's your business card, sales strategy, and customer service center, among other things. We like to think of your website as the central core for all of your marketing initiatives at Ocreative. Everything you do, from print ads to phone campaigns to billboards, tends to lead people to your website. You're leading potential clients to a dead end if it's not optimized to satisfy the latest search engine criteria and user expectations.

CONSIDER YOUR WEBSITE TO BE A HIGHWAY.

Consider your website to be a freeway that leads customers to your store. Drivers can use the entrances to guide them in the appropriate path. The more highway entrances and lanes you have, the easier it is for traffic to move freely and efficiently to their destination (i.e., your products or services). Each element of your marketing plan serves as a highway entrance, directing consumers to your website in order to obtain the information they require about your company. Whether it's through search ads, print ads, or social media campaigns, each of these marketing tools must make it easy for customers to find their way to your website. Make sure these pathways have a clear orientation and don't impede your entrances (or call to action).

BUILDING A BETTER HIGHWAY

You begin with a simple single-lane motorway, which is your website at its most basic level. A passing lane is created by having the proper keywords and enough information. Taking your optimization to the next level and updating to meet new criteria, such as Google's new mobile-first indexing requirements, will put you in the fast lane. Following important usability trends, employing SEO best practices, and regularly adding new and relevant material all contribute to the upkeep of your highway. The smoother the ride, the more likely the driver will return and recommend this route to others.

WHEN THERE ARE POTHOLES ON YOUR HIGHWAY

It may seem pointless to update your highway when there is a lot of traffic. After all, there are numerous automobiles on the road. Fresh roads and routes, on the other hand, are springing up all the time, leading to new and fascinating destinations, just like yours. When given the option, cars may select another highway, especially if yours is riddled with potholes. (If you're from Wisconsin, you're well aware of how aggravating potholes can be.)



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