5 Members Every Growing Business Needs on Their Team
Many firms start off as sole proprietorships. One person with a vision, passion, and skill that drives them to begin on a journey to make a difference in the world while also building a successful business.
But the reality is that no one can develop a successful, profitable business on their own.
One person can't reasonably have all of the talents required to run a business or market on a daily basis. In any case, not well.
It's natural for solitary entrepreneurs to surround themselves with a support staff as they grow their firm, in order to avoid getting stagnant and making costly mistakes.
After all, when it comes to navigating new ground in the economic world, they just don't know what they don't know.
Years ago, when I first started developing my team, I focused on choosing people who could compensate for my flaws.
Because I was a generalist in the web development/online marketing industry, that was a little difficult because there was a lot I could accomplish on my own. However, as technology advanced and my workload increased, it became evident that in order to grow my firm, I would need to hire qualified personnel in order to deliver greater value to my clients.
We all have skills and weaknesses, and it's critical to have those on our team who are better at specific things than we are if we want our firm to succeed.
The challenge is to be honest enough to admit where our abilities are lacking and where we could benefit from assistance in improving them.
I had a meeting with a visionary client the other day when he recognized his business was in chaos as a result of him trying to handle everything on his own (or hiring the wrong people for the wrong reasons to help him). He was inquiring about who he needed on his team so that he could concentrate on what he excelled at. As a result, below is a list of what I told him.
When you're ready to take your solo business to the next level, you'll need the following 5 team members and resources:
1. Financial Person
Someone to handle the bookkeeping, tax filings, and payroll, among other things. This person does not need to be on your payroll; simply have someone available to whom you can delegate this work so that you can free up your time and focus on what you do best.
2. Legal Representative
It's always beneficial to have legal counsel on hand, particularly when it comes to drafting contracts and even debt collection.
3. Assistant to the Administrator
This person can become a highly valuable member of your team, freeing up a significant amount of your time so you can concentrate on your business rather than the minor issues.
Here's a quick rundown of what this type of assistance can do for you:
Management of the calendar. Allow your assistant to schedule your appointments on your behalf (or use an automated service like Acuity.) 2. Team or project management, which entails ensuring that delegated duties are completed accurately and on time. 3. They act as a customer service liaison, answering any client questions and issues. 4. Email management, where instead of you being the middleman, they can handle your email and delegate to suitable team members. 5. Managing affiliates. An affiliate manager can keep things organized and working well if your business includes selling online programs that involve affiliates and other partnerships.
You can undoubtedly think of a number of other ways that an assistant could support you, including running personal errands if they are local, depending on your style of business.
4. Manager of Social Media
Let's face it: social media consumes a significant amount of time. However, in today's marketing landscape, every firm must have a social media presence.
Even if you don't want to assign all of your social media tasks to others, a social media manager may assist you by producing and scheduling daily postings, acting as a customer care representative, providing news and updates, sharing blog articles, uploading YouTube videos, and more.
Qualified social media managers may also handle marketing activities such as developing and executing promotional initiatives, such as Facebook advertisements.
5. Website and Marketing Department
I didn't say "website guy or gal" in the sense of a single individual. A website is made up of many various components, and it's rare for one person to excel at all of them.
Having a website team as a resource will ensure that all of the areas required to design, administer, and promote an effective website are covered, including:
- Programming, creation, and upkeep of a website • Marketing and Copywriting for creating and sending newsletters, marketing campaigns, blog pieces, and other promotional needs • Search Engine Optimization (SEO) and Search Engine Marketing (SEM), including Google Ad Words campaigns • Audio and video editing and processing
No comments:
Post a Comment