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Monday, 7 February 2022

14 Marketing Skills to Add to Your Resume in 2022



 Digital marketing is a fast-paced industry, and as a modern marketer, you're definitely learning new skills on a regular basis. But, in 2022, what marketing talents pique an employer's interest? What makes their hearts pound? "We need to hire this one!" they exclaim.


Today, we're going to show you 14 intriguing marketing abilities you should add to your resume in 2022! 

 1. Content Marketing 

In today's digital marketing landscape, content marketing is unavoidable. It's similar to what the Spice Girls were in the 1990s. To attract their audiences, brands have understood that they need to produce a consistent supply of high-quality content.

2. CMS Experience

Because nearly all organizations use a Content Management System (CMS) to publish content, include some CMS expertise on your resume is usually a good idea, especially if you're seeking for a content marketing job. WordPress and Drupal are two popular content management systems with which you might want to experiment. Put this on your list of marketing abilities and you'll be recognized.

3. CRM skill

Businesses are also searching for specialists in Customer Relationship Management (CRM) software, which is a must-have for almost any business. CRM software is used to organize and manage a company's different client interactions. CRM software facilitates the integration of sales, marketing, and customer service. Sales force and Oracle are two popular CRM programs.

4. Mobile Marketing 

Mobile marketing is on the rise, and no one can stop it. We'd be really screwed right now if mobile marketing were Godzilla.

Over half of e-commerce traffic is driven by mobile devices, and 60 percent of mobile consumers use their phone as their primary (or only) device for accessing the internet. Employers will regard you as a hero if you understand the mobile marketing landscape, so make sure to highlight this on your resume.

5. Lead Nurturing  

Companies are increasingly turning to lead nurturing as a superior sales option as they wave goodbye to aggressive sales tactics and cold calls. In today's B2B environment, most client interactions start with content offers and then go through the sales funnel with lead nurturing. Employees having experience in lead nurturing should make sure to include it on their resume's marketing skills list and LinkedIn profiles.

Demonstrate that you understand the lead nurturing approach and how various forms of content (from ebooks to webinars) may be tailored to meet the demands of specific audiences.

6. Email Marketing 

Although email marketing isn't new, it remains one of the most successful ways to promote products and services. Nearly all blogs include newsletter registration boxes, and organizations are looking for staff who can help them increase, retain, and delight their email subscribers. Employees that are familiar with open rates, A/B testing, and email lead nurturing are needed. If you can have some experience with email marketing, flaunt it like a badge of pride.

7. Mastery of a Full Marketing Arsenal of Tools

Marketers who know how to use industry tools are in high demand. You must know which weapons will aid you in conquering any given space, allowing you to achieve the same level of power as Robert Baratheon with his warhammer (give me a break, the new season is just a couple weeks away).

Brush up on your marketing arsenal with resources such as:

  • Tools for Social Media Marketing. Tools to assist you manage your numerous social media accounts and track your results. HootSuite, Buffer, and Facebook/Twitter/Google/Pinterest built-in analytics are all popular examples.
  • Tools for increasing productivity. You're motivated and skilled at time management if you have a good understanding of productivity tools. Evernote, IFTTT, and Google Alerts are all popular tools. Check out our list of fantastic productivity tools for additional information.
  • SEO tools. Resources to assist you in identifying suitable keywords and measuring the effectiveness of your link-building efforts. Google Keyword Planner, Open Site Explorer, Ahrefs, and, of course, our own keyword tools are all popular tools.
  • Image and Graphic Design tools. App and tools that can assist you in creating blog photographs and valuable visual content to pique your audience's interest. Canva, Piktochart, SlideShare, Adobe Photoshop, and Adobe Illustrator are all popular tools.
  • Email tools. Programs that might help you better manage email and track open rates, clicks, and conversions for different email groups. MailChimp is a well-known example.

If you have any expertise with these (or similar) tools, make sure to include it in your marketing abilities resume. Employers like new recruits who are comfortable with the tools they use.

8. Video Production 

Recently, there has been a significant increase in video output. Companies are realizing that video is a very engaging and captivating kind of content that can be used to their advantage.

Any video production, editing, or even video animation experience is highly valued. Best of all, if you have some spare time, you can brush up on some of these talents yourself. Create a YouTube channel and start shooting!

9. Paid Social Media Advertising 

Competition in the social arena is heating up in an age where you can pay for likes and promote your Twitter postings, and businesses realize that working with paid possibilities is the finest (and quickest) way to get ahead. They're looking for paid social advertising gurus, and this is your chance to help!
How do you acquire these abilities? Experiment with paid social media campaigns of your own. Use your own blog or website as guinea pigs for social advertising (but you'll have to live with the smell). Mini-campaigns can be started for a low cost, and they will familiarize you with the ins and outs of sponsored social advertising. On your list of marketing skills, this experience appears to be exceptional.

10. UX Design 

User experience design (UXD or UED) is another one of those rapidly growing areas with a high need for employees. Businesses understand that their product must be seamless and streamlined, and they are clamoring for skilled UX designers to assist them in creating a natural, intuitive product experience for users.

UX is X marks the spot on your quest for top marketing abilities, whether it's for apps, software, or website design!

11. Data Science 

Companies are becoming concerned about the amount of data they have at their disposal. The sheer amount of big data that firms have access to is mind-boggling, ranging from conversion tracking cookies, social media reactions, and video views to GPS data and app activities.

That's where you come in - as a data analyst who can filter, analyze, and, most importantly, extract meaning and actionable insights from these massive data dumps. You'll need to be madly in love with math and a true numbers person to be a data scientist. You may be sure that if you have the goods, businesses will come knocking on your door (or even breaking it down).

12. Visualization of Data

Brands want to be able to communicate some of their data insights with their main target audiences, which goes hand in hand with the statistical analysis team.

Most of us, on the other hand, don't get excited about the prospect of searching through spreadsheets in search of that epiphany moment. That's where data visualizers come in: they help transform valuable, insightful data into easily digestible visual graphs, charts, and graphics. Data visualizers are used to create strong, data-driven content that users find appealing (infographics are a prime example). Mastering data visualization is in high demand, so be sure to include it on your marketing skills resume.

13. Other Coding Languages: HTML, CSS, and Others

Knowing some fundamental coding has always been useful, but as a marketer, knowing a little coding now comes with a major plus. Engineers and coders are in high demand, and they will not willingly be sacrificed to adjust the padding on your tables or properly align your text.

Demonstrating that you have at least rudimentary HTML and CSS skills demonstrates that you can self-correct your errors with a little finagling. Even better if you've gone beyond the fundamentals!

14. Consumer Behaviorist

Individuals make purchasing decisions based on their feelings and emotional cues, according to consumer behaviorist brands. It's why commercials like the Budweiser puppy advertising from the Super Bowl are so popular.

Experts who understand consumer behavior and can assist figure out what makes their target audiences tick are in high demand as firms seek to boost emotional storytelling and improve consumer relationships to brands.

In 2022, which marketing talents do you believe will get you huge brownie points? What qualities do you seek for in a new hire, if you're an employer?

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